About Coach Jenny · Founder, The VA Ladder

It Started With Ten People Who Needed Work.

When the pandemic took work away from families across the Philippines, Coach Jenny began training a small group of ten people to become virtual assistants. That group became a community. The community became The VA Ladder.

Start Your Journey Success Stories
Coach Jenny, founder of The VA Ladder, at her desk

Coach Jenny Founder, The VA Ladder

How It Started

From a small training group to a growing community.

  1. The pandemic

    Work disappeared for thousands of Filipino families. Jenny started training a group of ten people to become virtual assistants — so they could earn from home while the world was closed.

  2. Ten became a community

    Word traveled. Friends told friends, and the small group grew into a community of aspiring VAs learning together, encouraging each other, and landing their first clients.

  3. August 2025 — a real program

    The free sessions became a structured, paid program so the training could go deeper and reach more people. Jenny gives 40% of what the training earns to local ministries and charitable work.

  4. Today — The VA Ladder

    Training, mentorship and placement under one roof: aspiring VAs are taught, supported, and then connected with businesses looking for trained Filipino talent.

What Coach Jenny Believes

The thinking behind the way she teaches.

  • You already have more skills than you think

    Most aspiring VAs count themselves out because they have no VA experience. What they actually lack is the language for what they can already do — organizing, communicating, solving problems, caring about the details.

  • Foundations before skills

    Most VA programs jump straight to tools. Jenny starts with mindset and niche, because that is what carries a VA through a lost client, a slow month, or a tool that changes overnight.

  • Trainable beats experienced

    Ask her what makes an A-player and she doesn’t describe a résumé. She describes someone who is open-minded and willing to learn — that person outgrows the one who already knows everything.

  • Filipino talent is world-class

    Some business owners still assume Filipino VAs are a budget option. Jenny trains her people so the work answers that for them — and so clients come back for the person, not the price.

How the Training Is Built

Foundations first — then skills, then clients.

  1. 1

    Foundations

    Mindset, confidence, and choosing a niche. Knowing who you serve before you learn the tools.

  2. 2

    Upskilling

    Practical, in-demand skills — the everyday tools, automation and AI that clients actually pay for.

  3. 3

    Client acquisition

    Positioning, a CV that gets replies, and how to show up in interviews. Some students land a client two weeks in.

What Success Looks Like to Her

Not a certificate. A life that changes shape: an OFW who can finally come home, a parent who can be at the table for dinner, a family that stops counting pesos at the end of the month. Jenny measures the work by what it does for the people around the VA, not just the VA.

One trainee who had been afraid of new tools earned $1,800 from a two-week website project — more than she had been making in a corporate job.

Read their stories

40%

of what the training earns goes to local ministries and charitable programs.

Twenty Years From Now

Ask Jenny what she wants people to say about The VA Ladder two decades from now and the answer has nothing to do with size. She wants people to say it changed lives — that it opened doors that would not have opened any other way.

Same People. Brighter Futures.

The VA Ladder Training Talent.
Connecting Opportunity.

Your Skills. Our Support. A Brighter Tomorrow.

Join Our Community